Frank Management Consult Limited is one of the leading recruiting and training company in East Africa. Our client is currently seeking to fill a position of a Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all its digital channels.
Plan, execute and oversee all the social media strategy for the company web marketing database, email, social media and display advertising campaigns
Plan, build a, maintain and managing digital marketing campaigns
Assess and report performance of all digital marketing campaigns, and assess against goals
Managing online brand and product campaigns to raise brand awareness.
Identify trends and insights, and optimize spend and performance based on the insights
Plan, execute, and measure experiments and conversion tests
Collaborate with internal teams to create landing pages and optimize user experience
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Collaborate with agencies and other vendor partners
Evaluate emerging technologies.
Developing strategies to drive online traffic to the company website.
Tracking conversion rates and making improvements to the website.
Responsibility for planning and budgetary control of all digital marketing
Evaluating customer research, market conditions and competitor data.